MSc Business Development & Growth Hacking


Economic upheaval means sales teams must now master a wider field of skills: strategic analysis, ability to sell and negotiate, techniques for automating parts of the sales process linked to growth hacking and, more generally, CRM digital solutions. Learn new technologies, techniques and practice them on real cases with Audencia’s partner companies.

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Key Information

Degree Earned: Master of Science

Language: English

Duration: 24 months, full-time

Programme Start: September

Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition


The MSc in Business Development & Growth Hacking is taught in half in English, half in French. The programme proposes teaching methods that combine traditional teaching with the application of real-world situations involving Audencia partner network businesses. Genuine first-time experiences which will accelerate your professional handling of key business development subjects such as “growth hacking".

  • Business strategy
  • Customer-centred marketing
  • Complex sales techniques
  • Sales development business plans and financial approaches
  • Introduction to CRM systems, Salesforce certification
  • Social Selling and Growth Hacking
  • Sales organisation and management
  • Key accounts management
  • Digital transition management
  • Inter-student sales competition in partnership with an active company

A choice of specialisations: “Consumer goods and retail sales” or “High Tech & Digital Value”.


Here are a number of examples of positions you could occupy after completing an MSc in Business Development & Growth Hacking: 

  • Sector Manager (CG)
  • Key account manager (CG)
  • Category manager (Retail, store management),
  • Business developer (Digital companies & start-up & consulting)
  • Sales Development Representative (start-up)
  • Business analyst (consulting)
+ students at Audencia
academic partners
corporate partners

Admissions & Finance

Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.

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Master in Managent and MSc programmes: 

  • Proficiency in English
  • 3-year degree in any field


See Admissions Pathways for full eligibility requirements.

You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.


See Admissions Pathways for a full list of required documents, and detailed admissions process.

2-year MSc programme (all specialisations) 

  • €25,000

2-year Master in Management programme (including MSc specialisation)

  • €33,000


Study abroad option*

For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.

*Available to Master in Management students only.

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships. 


View full scholarship details.


Please contact us if you have any questions.