Economic upheaval means sales teams must now master a wider field of skills: strategic analysis, ability to sell and negotiate, techniques for automating parts of the sales process linked to growth hacking and, more generally, CRM digital solutions. Learn new technologies, techniques and practice them on real cases with Audencia’s partner companies.
Degree Earned: Master of Science
Duration: 24 months, full-time
Programme Start: September
Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition
The MSc in Business Development & Growth Hacking is taught in half in English, half in French. The programme proposes teaching methods that combine traditional teaching with the application of real-world situations involving Audencia partner network businesses. Genuine first-time experiences which will accelerate your professional handling of key business development subjects such as “growth hacking".
A choice of specialisations: “Consumer goods and retail sales” or “High Tech & Digital Value”.
Here are a number of examples of positions you could occupy after completing an MSc in Business Development & Growth Hacking:
Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.
You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.
See Admissions Pathways for a full list of required documents, and detailed admissions process.
2-year MSc programme (all specialisations)
2-year Master in Management programme (including MSc specialisation)
Study abroad option*
For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.
*Available to Master in Management students only.