MSc Cultural & Arts Management


Come to France to prepare for a leadership position in arts and culture organisations such as museums, theatres, galleries and art companies, or in creative industries like publishing, recording, video games, music or cinema. Audencia's location, reputation and connections provide you with learning opportunities at Sotheby's Institute (UK), Breda University of Applied Sciences (the Netherlands), University of Deusto (Spain) or École du Louvre (Paris, France).

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Key Information

Degree Earned: Master of Science

Language: English

Duration: 24 months, full-time

Programme Start: September

Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition


The MSc in Cultural and Arts Management unleashes your creativity and encourages your proposals around diverse challenges and opportunities, from the digital explosion to the health crisis. You will also expertise in the production and creation of films and series for cinema, television and streaming platforms.

The programme is organised around three specific skill sets:

  • Understanding the sector’s operations and issues
  • Management as applied to the arts and culture sector and the
  • The development of essential culture sector manager behavioural skills.

Here are some of examples of teaching modules in the MSc in Cultural & Arts Management programme:

  • Social impact of activities: social and climate justice
  • Artists versus managers? Management of cultural work
  • Financial management and cultural project management
  • International art & culture (seminars)
  • Marketing strategy in the cultural industries
  • International cultural law
  • Knowledge of the sector: policies, actors and audiences of cultural and creative industries
  • Tutored projects

Track 1

  • Culture and territories
  • Financing and supporting creation
  • The purchasing field
  • Art, museums and cultural heritage
  • Visual & performing arts

Track 2

  • Financial management of projects and organisations in the audiovisual industries
  • Post-production: marketing
  • Post-production: distribution
  • Actors and professions of the audiovisual industries


On completing the MSc in Cultural & Arts Management, you will be able to apply for managerial and executive positions in all of the cultural, artistic and creative industries sectors:

  • Management in the creative and artistic sector: artistic organisations (public and private), performing arts, visual arts, cultural and creative industries.
  • Cultural sector management: museums, theatres, festivals and live performance as well as creative industries such as publishing, recording, video games, music and cinema.
  • Producer
  • Executive producer
  • Post-production manager
  • International distributor and vendor
  • Booking management
+ students at Audencia
academic partners
corporate partners

Admissions & Finance

Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.

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Master in Managent and MSc programmes: 

  • Proficiency in English
  • 3-year degree in any field


See Admissions Pathways for full eligibility requirements.

You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.


See Admissions Pathways for a full list of required documents, and detailed admissions process.

2-year MSc programme (all specialisations) 

  • €25,000

2-year Master in Management programme (including MSc specialisation)

  • €33,000


Study abroad option*

For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.

*Available to Master in Management students only.

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships. 


View full scholarship details.


Please contact us if you have any questions.