MSc Digital Marketing


Do you enjoy generating new ideas, analysing human behaviour and seeing your good work play out in measurable data? As a digital marketer, you get to be both creative and analytical at work. Join us in beautiful Nantes, France, to develop expertise in qualitative, quantitative, technical and strategic aspects of marketing, with a user experience (UX) orientation. Here, you'll make important connections in France, throughout Europe and across the globe.

Employers will love your international experience and dual ability 1) build goal-oriented digital strategies and 2) stay agile as needs and markets quickly evolve. Audencia's programme prepares you for a leadership role, pairing strategy with strong operations management experience.

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Key Information

Degree Earned: Master of Science

Language: English

Duration: 24 months, full-time

Programme Start: September

Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition


A complete programme, providing a solid skill set:

  • The academic content of the MSc in Digital Marketing is systematically reviewed and redeveloped, and includes practical workshops with real-world situations and boosts your operational skillset.
  • As part of the programme, you will participate in exclusive projects with Audencia partner companies such as the Éram group, Galeries Lafayette, TSC, Converteo, Cdiscount or Rakuten.

    Furthermore, you will benefit from Audencia's high quality, strong career results and commitment to sustainability - empowering you to get results in both a profitable and responsible way.

  • Audencia is among the 1% of business schools holding all three top international academic accreditations (the Triple Crown)
  • 92% of Audencia graduates employed within two months of graduation
  • Audencia is recognised as a Top 30 school globally in the Positive Impact Rating for Business Schools by the UN's PRME Global Forum

Here are some examples of courses taught in the MSc Digital Marketing:

  • Strategic marketing
  • Transformative consumer behaviour
  • Sustainability, innovation and impact in a finite world
  • Digital transformation and omnichannel strategies
  • Digital marketing strategy
  • Growth marketing
  • Algorithmic marketing and the MarTeck stack
  • Integrated marketing communications in the digital age
  • Social media, content and influencer marketing
  • Digital privacy and ethics
  • Website and social media analytics
  • Performance marketing and digital campaign optimisation
  • Agile website and mobile app development
  • Digital marketing consultancy project


This MSc will open up access to a large range of digital marketing positions. Here are a number of examples of positions you could occupy after completing an MSc in Digital Marketing:

  • Digital project manager
  • Marketing manager
  • Marketing consultant
  • Traffic Manager
  • Web/Mobile product manager
  • Digital community and content manager
  • On-line brand manager
  • Social media manager
  • Growth hacker
  • E-commerce manager
  • CRM manager
  • Marketing data analyst
  • Digital customer experience manager

All sectors: products and services, BtoC and BtoB

Employers: major businesses with e-commerce activities or digital services, small to medium businesses and start-ups; services and consulting agencies.

+ students at Audencia
academic partners
corporate partners

Admissions & Finance

Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.

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Master in Managent and MSc programmes: 

  • Proficiency in English
  • 3-year degree in any field


See Admissions Pathways for full eligibility requirements.

You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.


See Admissions Pathways for a full list of required documents, and detailed admissions process.

2-year MSc programme (all specialisations) 

  • €25,000

2-year Master in Management programme (including MSc specialisation)

  • €33,000


Study abroad option*

For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.

*Available to Master in Management students only.

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships. 


View full scholarship details.


Please contact us if you have any questions.