MSc Business Development & Growth Hacking


We've entered an era of fast-paced change. To be successful, sales teams need global experience and a new set of technical, social and innovation skills, with growth hacking at the centre.

Some of the most successful brands have used growth hacking innovations to rocket from unknowns to household names, such as Airbnb, Instagram, Tesla, YouTube and more. From seemingly simple ideas like referral programmes (Dropbox) to complex ones like reverse engineering an API (Airbnb), expertise in growth hacking puts you on the cusp of innovation in growth, sales and negotiation.

Furthermore, at Audencia we show you how profitability and corporate social responsibility (CSR) can work together. This results in more fulfilling and sustainable careers for our graduates. We are recognised as a Top 30 school globally in the Positive Impact Rating for Business Schools by the UN's PRME Global Forum. Audencia is also amongst the 1% of business schools holding the Triple Crown of international academic accreditations (EQUIS, AACSB and AMBA).

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Key Information

Degree Earned: Master of Science

Language: English

Duration: 24 months, full-time

Programme Start: September

Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition


The MSc in Business Development & Growth Hacking is taught in half in English, half in French. The programme proposes teaching methods that combine traditional teaching with the application of real-world situations involving Audencia partner network businesses. Genuine first-time experiences which will accelerate your professional handling of key business development subjects such as “growth hacking".

  • Business strategy
  • Customer-centred marketing
  • Complex sales techniques
  • Sales development business plans and financial approaches
  • Introduction to CRM systems, Salesforce certification
  • Social Selling and Growth Hacking
  • Sales organisation and management
  • Key accounts management
  • Digital transition management
  • Inter-student sales competition in partnership with an active company

A choice of specialisations: “Consumer goods and retail sales” or “High Tech & Digital Value”.

Here are some examples of teaching modules in the MSc in Business Development and Growth Hacking programme:

  • Business strategy
  • Business plan & financial approach of business
  • UX design & customer centric approaches
  • Complex selling and negotiating
  • Key account management
  • Sales organisation & management
  • Social selling & growth hacking
  • CRM systems
  • Digital transformation & change management

Track 1

  • Industry insights
  • Digital communication
  • E-commerce
  • Consumer goods sales contest
  • Consumer goods sales project

Track 2

  • Industry insights & latest tech
  • SaaS development playbook
  • Tech start up incubating (partnering with Ecole Centrale)
  • B2B sales contest
  • B2B sales project


Here are a number of examples of positions you could occupy after completing an MSc in Business Development & Growth Hacking: 

  • Sector Manager (CG)
  • Key account manager (CG)
  • Category manager (Retail, store management),
  • Business developer (Digital companies & start-up & consulting)
  • Sales Development Representative (start-up)
  • Business analyst (consulting)
+ students at Audencia
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Admissions & Finance

Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.

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Master in Managent and MSc programmes: 

  • Proficiency in English
  • 3-year degree in any field


See Admissions Pathways for full eligibility requirements.

You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.


See Admissions Pathways for a full list of required documents, and detailed admissions process.

2-year MSc programme (all specialisations) 

  • €25,000

2-year Master in Management programme (including MSc specialisation)

  • €33,000


Study abroad option*

For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.

*Available to Master in Management students only.

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships. 


View full scholarship details.


Please contact us if you have any questions.