MSc Brand Strategy & Product Management


What are the social responsibilities of brands? And how can we upload them while staying profitable? What does it mean to place customer experience (CX) at the heart of your approach?

The fields of social science, ethics, data science sustainability, business and marketing combine in this fascinating programme. You'll be prepared for the challenges of brand development from both technical and social perspectives, with a solid understanding of operational and brand management. On graduation, you'll hold a respected credential from Audencia - a business school with 100+ years of excellence and a leader in corporate social responsibility and sustainability.

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Key Information

Degree Earned: Master of Science

Language: English

Duration: 24 months, full-time

Programme Start: September

Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition


The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

  • From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.
  • As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.
  • The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

Here are some examples of courses taught in the MSc Brand Strategy & Product Management:

  • Strategic marketing
  • Contemporary consumer behaviour
  • Advanced marketing of innovation
  • Creating sustainable brands
  • Product manager and stakeholder engagement
  • Retailing and e-commerce
  • Experiential marketing and the brand ecosystem
  • Integrated marketing communications in the digital
  • Digital transformation
  • Data marketing and the MarTeck stack
  • Web and social media analytics
  • Brand health and pannel data analyses
  • Principles of finance and law for brand managers


Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

  • Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager
  • Sectors: consumer products, services, social and solidarity economy
  • Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups
+ students at Audencia
academic partners
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Admissions & Finance

Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.

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Master in Managent and MSc programmes: 

  • Proficiency in English
  • 3-year degree in any field


See Admissions Pathways for full eligibility requirements.

You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.


See Admissions Pathways for a full list of required documents, and detailed admissions process.

2-year MSc programme (all specialisations) 

  • €25,000

2-year Master in Management programme (including MSc specialisation)

  • €33,000


Study abroad option*

For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.

*Available to Master in Management students only.

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships. 


View full scholarship details.


Please contact us if you have any questions.