What are the social responsibilities of brands? And how can we upload them while staying profitable? What does it mean to place customer experience (CX) at the heart of your approach?
The fields of social science, ethics, data science sustainability, business and marketing combine in this fascinating programme. You'll be prepared for the challenges of brand development from both technical and social perspectives, with a solid understanding of operational and brand management. On graduation, you'll hold a respected credential from Audencia - a business school with 100+ years of excellence and a leader in corporate social responsibility and sustainability.
Degree Earned: Master of Science
Duration: 24 months, full-time
Programme Start: September
Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition
The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.
Here are some examples of courses taught in the MSc Brand Strategy & Product Management:
Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:
Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.
You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.
See Admissions Pathways for a full list of required documents, and detailed admissions process.
2-year MSc programme (all specialisations)
2-year Master in Management programme (including MSc specialisation)
Study abroad option*
For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.
*Available to Master in Management students only.