MSc Digital Business & Data Management


Artificial intelligence, cloud computing, big data, blockchain and Bitcoin are revolutionising the social, economic and political foundations of society. They have caused disruption in government, industry, business and the public. Learn how to harness them for change and growth through new management approaches.

At Audneica, you have the unique opportunity to study digital business within the context of corporate social responsibility (CSR). Build technical skills, management experience and the ability to consider impact from a financial and social perspective - important to the long-term sustainability of any venture. Audencia is known for specialisation in this field and is recognised as a Top 30 school globally in the Positive Impact Rating for Business Schools (UN PRME Global Forum).

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Key Information

Degree Earned: Master of Science

Language: English

Duration: 24 months, full-time

Programme Start: September

Eligibility See Admissions Pathways for full eligibility requirements, programme options and tuition


The MSc in Digital Business & Data Management will provide you with the capacity to take on the challenges raised by these new developments and resolve any problems they raise, through the application of new management approaches that incorporate this technology.

This programme is designed in close collaboration with experts in the digital consulting sector, such as Capgemini, Accenture, IBM, Sopra Steria and BearingPoint. You will have many opportunities for real-world learning and networking.

The MSc in Digital Business & Data Management will provide you with hybrid business and management skills incorporating a thorough knowledge of the digital domain.

Here are some of the examples of the teaching modules:

  • Digital transformation
  • Digital transformation consulting
  • Project management in the area of digital transformation
  • Artificial intelligence: competing in the age of AI
  • Big data analytics
  • The Blockchain pathway: understanding Blockchain application across industries
  • Digital business models
  • Digital technologies and ecosystems fundamentals
  • Cybersecurity in digital economy
  • Industry 4.0
  • Digital culture & Philosophy
  • Change management in the age of digital
  • Digital transformation and the future of work
  • Data for business challenges


This constantly changing and developing sector continues to see the emergence of new requirements and career specialisations. There is a significant demand from start-ups, big businesses, and public institutions alike.  This MSc will provide numerous career opportunities, including rapid access to higher management positions.

Here are a number of examples of positions you could occupy after completing an MSc in Digital Business and Data Management:

  • Digital project manager
  • Digital transition project manager
  • Digital strategy consultant
  • Data management analyst
  • Digital marketing manager
  • Web content assistant manager
  • Digital changeover/transformation consultant
  • IT consultant
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Admissions & Finance

Join us in Nantes to internationalise your future career! Here is a breakdown of everything you will need to make it smoothly through the application process.

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Master in Managent and MSc programmes: 

  • Proficiency in English
  • 3-year degree in any field


See Admissions Pathways for full eligibility requirements.

You may begin your online application at any time; you can save it and make changes before submitting. Admissions are open until the programme is full; however, we strongly recommend applying by the early application deadline of 31 January for the September intake.


See Admissions Pathways for a full list of required documents, and detailed admissions process.

2-year MSc programme (all specialisations) 

  • €25,000

2-year Master in Management programme (including MSc specialisation)

  • €33,000


Study abroad option*

For study abroad and summer terms, additional tuition fees may be applied by partner institutions according to the number of credit hours taken. If additional tuition fees apply, these fees will be paid directly to the partner institutions.

*Available to Master in Management students only.

There are a range Audencia scholarships you may be eligible for, as well as an extensive number of external scholarships. 


View full scholarship details.


Please contact us if you have any questions.